Viral marketing. Someone finds out about it, they tell other people, other people tell more people, and so on.
The movie premise is just SO stupid, that people talk about it.
The more people talk about it, the more excited they get. Even if it's something completely stupid, it's turned into some huge deal.
Did you ever hear about Eon8? So many people got freaked out and worked up about it, even though it turned out to be nothing.
And it's, "I'm tired of these mother****in' snakes on this mother****in' plane!!"
It's too bad I won't be able to see it opening day; I'll be at my my girlfriend's graduation from Marine basic training..
Edited by dolphinbomb, 06 August 2006 - 07:45 PM.